Description
📣 Digital Marketing Performance Dashboard 🧾
🪞 Theme: Lumen Pearl · Power BI
The Digital Marketing Performance dashboard turns day-to-day marketing data into a clear, decision-ready view. Built on a clean, light Power BI canvas, it brings the metrics that matter — Total Spend, Total Revenue, Return on Ad Spend, Total Conversions, Cost per Acquisition and Click-Through Rate — together on a single interactive page so trends, outliers and progress against target are obvious at a glance.
🧱 Key Features:
✅ Total Spend
✅ Total Revenue
✅ Return on Ad Spend
✅ Total Conversions
✅ Cost per Acquisition
✅ Click-Through Rate
✅ Conversion Rate
✅ Headline KPI cards
✅ Scatter / correlation plot
